To many, Super Bowl Sunday is a celebrated athletic contest. To those of us studying marketing, it’s a case study in progress. (In fact, today, we trudged through a short, one-hour midterm and were rewarded in the second hour of class with a screening of several brand-spanking new beer commercials to be aired during the big competition.) It’s funny, in the ad world, they talk about who “wins” the Super Bowl–which one big commercial strikes a chord? USA Today and the Wall Street Journal both have polls that crowns a winner.

**Spoiler alert!** I don’t know if the beer commercials I saw will win, but at least two were pretty funny. One involved an office full beer hidden like Easter eggs, and the mayhem that would ensue; another showed two roommates who came up with a way to hide the refrigerator stocked with beer–a revolving wall that unfortunately, revolved into the neighbor’s apartment.

Anyway, watch the game for the commercials. And if you’re interested in seeing what some of my schooling is like, my professor will be on the NBC Nightly News this evening!