Found via boingboing:

At last Saturday’s Cal men’s hoops season finale versus USC, Bears boosters pulled a prank that straddles the fuzzy gray line between “Crap-Yer-Pants Hilarious” and “Inexcusably Cruel.”

When USC guard Gabe Pruitt took his first trip to the free throw line early in the game, the Cal student section hollered in unison: “VIC-TOR-IA, VIC-TOR-IA,” and then yelled out a telephone number. Pruitt glanced back at the crowd in horror and bewilderment before clanking his free throws.

It turns out that a couple of mischeivous little bastards from the Cal student section had been IM’ing with Pruitt all week under the identity of “Victoria,” a fictional UCLA hottie, and Pruitt was eagerly anticipating a date with this nubile co-ed back in Westwood after the game. In preparation for the date, Pruitt had handed over his digits, which the Cal student section recited back to him in unison.

Go, read, and laugh yourself uncomfortably silly. Also, more commentary from Bruce Schneier here.