Over at Slate, Seth Stevenson (whom I strongly disagreed with last week on the new Apple ad campaign) takes on Toyota’s Yaris commercials, which I think are creepalicious to the extreme. Stevenson and I again diverge:
Instead, the four Yaris television spots use silly animated bits to focus on: 1) the car’s low cost; 2) its fuel economy; 3) its compatibility with MP3 players; and 4) its plethora of interior compartments and cup holders. This utilitarian approach seems more typical of an ad campaign for a vacuum cleaner.
And I think it works. The ads are appropriate to a low-cost, no-frills product like the Yaris.
Carl asks to see this randomly, but man, every time it’s on, I cringe. (And the end, with the weird split! What the hell is that about, Toyota? Does the Yaris divide and reproduce asexually, thus becoming the harbinger of Judgment Day?)
Anyhoo, you tell me:
[youtube=http://www.youtube.com/watch?v=skhaeXwfh3s]
Creepy.