All right, all you readers out there who have a passion for brew. I’m working on a project at school where we are–TA DA–promoting the whole damn category of beer.

The slight catch is that those silly beer brewers have already launched a campaign (you may have seen the “cheers” commercial during the Super Bowl), but we need to tell them whether or not it is a good idea.

So, in the name of good market research, take a few moments to check out Here’s To Beer, the campaign website, and tell me what you think. Is this information that is useful to you? What do you think?

To many, Super Bowl Sunday is a celebrated athletic contest. To those of us studying marketing, it’s a case study in progress. (In fact, today, we trudged through a short, one-hour midterm and were rewarded in the second hour of class with a screening of several brand-spanking new beer commercials to be aired during the big competition.) It’s funny, in the ad world, they talk about who “wins” the Super Bowl–which one big commercial strikes a chord? USA Today and the Wall Street Journal both have polls that crowns a winner.

**Spoiler alert!** I don’t know if the beer commercials I saw will win, but at least two were pretty funny. One involved an office full beer hidden like Easter eggs, and the mayhem that would ensue; another showed two roommates who came up with a way to hide the refrigerator stocked with beer–a revolving wall that unfortunately, revolved into the neighbor’s apartment.

Anyway, watch the game for the commercials. And if you’re interested in seeing what some of my schooling is like, my professor will be on the NBC Nightly News this evening!